VivoLearn

Product & Strategy

Product work is mostly the manufacture of decision documents — research syntheses, specs, roadmaps, competitive briefs, launch plans — each one an argument for spending engineering time one way instead of another. The raw inputs (interviews, tickets, usage data, market noise) are abundant and messy; the scarce skill is judgment about what matters.

The thesis · AI has collapsed the cost of the synthesis and drafting layers, which means the product manager's job is shifting from producing documents to owning the calls those documents encode — and the fastest way to fail is to let fluent AI drafts substitute for talking to actual customers.

Filter stages:

Discovery & User Research

continuous, with concentrated sprints before major bets

research plan → interview guide → transcripts → coded themes → insight report → opportunity backlog

  • Draft
    Research planning & guide draftingAI drafts interview guides and screener questions from a stated learning goal, flags leading questions · low stakes, easily verified by reading, and the PM must own what gets asked
  • Automate
    Recruiting & schedulingagent screens panel candidates against criteria, sequences outreach, books slots · rule-based, high-volume, trivially reversible if a bad fit slips through
  • Assist
    Conducting interviewsAI takes live notes and suggests follow-up probes; the human runs the conversation · rapport and probing are relationship work, and the interview itself is the context AI lacks
  • Draft
    Transcription & thematic codingAI transcribes, tags quotes against a codebook, clusters themes across dozens of sessions · high volume and checkable by spot-reading quotes in context, but AI over-clusters and flattens dissenting voices, so a human must re-anchor themes
  • Assist
    Insight synthesis & prioritizationdeciding which findings change the roadmap · verdicts here are irreversible bets with no ground truth to verify against; AI can pressure-test the argument, not make it
Tools (2026)
Dovetail (AI theming), Granola or Fathom for interview capture, Maze for unmoderated tests, Claude/ChatGPT projects loaded with the transcript corpus, Sprig for in-product micro-surveys
Failure mode
The team "does research" by having AI summarize old tickets and surveys, ships a confident insight report, and no one has actually watched a user struggle in months.
Try it
Give students 8 raw interview transcripts (provided), have them build a codebook with AI, code the transcripts, then compare AI's top-3 themes against their own manual read of two transcripts and document where the AI flattened or missed something.

PRD & Spec Development

per-initiative, typically 1-3 per PM per quarter

problem brief → PRD draft → edge-case/open-questions log → reviewed spec → engineering-ready tickets

  • Assist
    Problem framingwriting the one-page "why this, why now" with sizing and evidence · this is the highest-stakes judgment in the chain and the evidence lives in conversations AI wasn't in
  • Draft
    Structure & first draftAI expands the framing into a full PRD against the team's template, pulling in linked research and prior specs · verifiable by the author line-by-line, repetitive format, and the PM keeps ownership through editing
  • Automate
    Edge-case and failure-mode generationAI enumerates states, permissions, error paths, and abuse cases the draft missed · generation is cheap, every suggestion is independently checkable, and a bad suggestion costs one deletion
  • Avoid
    Stakeholder review & tradeoff resolutionnegotiating scope with design, eng, legal · relationship-driven, politically loaded, and AI in the loop erodes the trust the negotiation runs on
  • Draft
    Ticket decompositionAI breaks the approved spec into stories with acceptance criteria · mechanical and verifiable against the spec, but decomposition choices affect sequencing so eng leads must edit
Tools (2026)
Notion AI or Google Docs with Gemini for drafting, Linear (AI ticket generation), ChatPRD, Figma Make for throwaway concept prototypes attached to the spec
Failure mode
A fluent AI-written PRD sails through review because it reads well, and nobody notices the core problem statement was never validated — polish laundering weak thinking.
Try it
Students take a two-paragraph problem statement, use AI to generate a full PRD plus an edge-case log, then red-team a classmate's PRD with AI to find three unvalidated assumptions and present the weakest one.

Roadmap & Prioritization Cycle

quarterly planning with monthly rebalancing

opportunity backlog → scoring sheet → draft roadmap → tradeoff memo → committed plan → comms deck

  • Automate
    Backlog consolidationagent sweeps tickets, sales asks, support themes, and research insights into one deduplicated opportunity list · pure aggregation at high volume, and errors surface immediately when owners review their items
  • Draft
    Scoring & sizingAI drafts RICE/impact-effort scores with cited reasoning per item · the arithmetic is checkable but the impact estimates encode strategy, so humans must own every score they keep
  • Avoid
    Tradeoff decisionschoosing what to cut and what to fund · irreversible resource allocation with no verifiable right answer; AI-generated rankings create false objectivity that shuts down the argument the team needs to have
  • Assist
    Scenario modelingAI generates "what if we cut X / added a team / slipped Y" roadmap variants · useful for exploring the space fast, but capacity assumptions are soft and each scenario needs human sanity-checking
  • Draft
    Roadmap communicationAI tailors the committed plan into exec, sales, and customer-facing versions · repetitive reformatting with the committed plan as ground truth, but external promises carry stakes so a human signs off
Tools (2026)
Productboard (AI insight linking), Linear, Jira Product Discovery, Notion AI, Gamma for the comms deck
Failure mode
AI-generated scores get treated as data instead of drafts, and the roadmap becomes whatever the model hallucinated for "reach" — garbage-in prioritization with a confident decimal point.
Try it
Give students a 40-item backlog with messy duplicates; have them use AI to deduplicate, score with RICE, and produce a one-page tradeoff memo defending the top 5 — then defend one cut item against a classmate playing the angry sales lead.

Competitive & Market Intelligence

continuous monitoring, deep dives per-quarter or per-deal

monitoring feed → change log → competitor teardown → battlecard → strategy implications memo

  • Automate
    Signal monitoringagent watches competitor changelogs, pricing pages, job postings, filings, and app-store reviews, and files structured change alerts · high-volume, repetitive, and every alert links to a checkable source
  • Draft
    Teardown draftingAI compiles a feature/pricing/positioning teardown from the collected signals · claims are verifiable against sources, but AI fills gaps with plausible fabrications, so every unlinked claim gets cut
  • Draft
    Battlecard maintenanceAI updates sales battlecards when the change log shifts · templated and source-grounded, but a wrong claim ends up in a customer's ear, so sales-facing edits get reviewed
  • Draft
    Win/loss interview analysisAI codes win/loss call transcripts for recurring competitive themes · same verifiability profile as research coding; spot-check quotes against calls
  • Assist
    Strategic implicationsdeciding what the competitor's move means for your bets · low-volume, unverifiable, and the answer depends on private context about your own strategy; AI is a sparring partner only
Tools (2026)
Klue or Crayon for monitoring, Perplexity and ChatGPT/Gemini Deep Research for teardowns, Gong for win/loss calls, NotebookLM as the grounded source-corpus workspace
Failure mode
A deep-research report cites a competitor "feature" that is actually a three-year-old forum rumor, and it anchors a quarter of strategy before anyone clicks the source link.
Try it
Students run a deep-research teardown of a real company's product, then verify every factual claim against primary sources, marking each confirmed/wrong/unverifiable — and tally the hallucination rate as the deliverable.

Launch & Go-to-Market

per-launch, typically monthly to quarterly per product line

positioning doc → messaging matrix → launch plan → asset kit (announcement, docs, enablement, FAQ) → launch retro

  • Assist
    Positioning & messagingchoosing the audience, the alternative you're positioned against, and the claim you'll lead with · one irreversible public choice with no verification path; AI generates options and stress-tests, humans choose
  • Draft
    Launch plan assemblyAI drafts the run-of-show, owner matrix, and dependency checklist from the team's launch template · templated and internally verifiable, repeated every launch
  • Draft
    Asset productionAI produces the blog post, email variants, docs updates, demo script, and sales one-pager from the approved messaging doc · high-volume derivative writing with the messaging doc as ground truth; humans edit for claims and voice
  • Avoid
    Legal/claims reviewverifying public claims about performance, pricing, and compliance · regulatory exposure and reputational stakes; AI can pre-flag risky phrasing but sign-off is human by policy
  • Automate
    Enablement & FAQAI drafts internal FAQ and objection-handling from the spec and battlecards, then answers field questions as a launch-scoped bot · internal audience, source-grounded, and wrong answers are cheap to correct
  • Draft
    Launch retroAI compiles metrics, field feedback, and timeline slips into a retro doc · aggregation is mechanical, but the "what we'd do differently" section is the point and must be human
Tools (2026)
Claude or ChatGPT projects holding the messaging source-of-truth, Jasper or Writer for brand-voice asset generation, Slack AI for field-question triage, Asana or Notion for the launch plan
Failure mode
Asset generation runs ahead of positioning sign-off, so five channels ship subtly different value props and the launch reads as incoherent even though every individual asset is polished.
Try it
Give students an approved one-page positioning doc for a fictional product; in 75 minutes they generate a full asset kit (announcement, two emails, FAQ, sales one-pager) with AI and then audit each other's kits for claim drift from the source doc.

Post-Launch Iteration & Experimentation

continuous, weekly review rhythm

metrics readout → feedback digest → hypothesis backlog → experiment briefs → ship/kill decisions → changelog

  • Automate
    Feedback aggregationagent clusters support tickets, reviews, NPS verbatims, and sales notes into a weekly digest with links to raw items · high-volume classification, every cluster is checkable by clicking through, misfiles are harmless
  • Draft
    Metrics anomaly triageAI flags adoption dips and funnel breaks and drafts first-pass "what changed" narratives · flags are checkable against dashboards, but AI narratives assert causes confidently, so treat every explanation as a hypothesis
  • Draft
    Hypothesis generationAI proposes experiments from the feedback digest and funnel data, formatted as testable briefs · cheap to generate and verify for testability; humans pick what's worth a slot
  • Assist
    Experiment design reviewchecking that the test can actually answer the question (power, metric choice, duration) · subtle-error territory where mistakes silently invalidate results; AI checklists help but a human owns the design
  • Assist
    Ship/kill decisionsreading results and deciding · results are rarely clean, the decision is semi-irreversible, and it prices in strategy context AI doesn't hold
  • Automate
    Changelog & commsAI drafts release notes and closes the loop with customers who reported the issue · templated, low-stakes, verifiable against the ticket, and users love the closed loop
Tools (2026)
Amplitude (Ask Amplitude) or Pendo for product analytics, Statsig or Eppo for experimentation, Zendesk AI + Enterpret for feedback clustering, Linear for the hypothesis backlog
Failure mode
The team iterates on AI-summarized feedback about the loudest 5% of users and quietly optimizes the product away from the silent majority who never file tickets.
Try it
Students get a CSV of 300 raw feedback items; they use AI to cluster it, pick one theme, and write a complete experiment brief (hypothesis, metric, guardrails, duration) that a classmate then reviews against a provided design checklist.

Source: Directing Intelligence course field guide, 2026. Tool lists are dated on purpose — they churn; the stage verdicts and their blockers are the durable part. Spot something the frontier has dissolved? Contribution is coming; for now, open an issue or PR on GitHub.